Real estate has now become a virtual business due to the COVID-19 pandemic, which has promoted online education and virtual businesses and has shown the alternatives to offline things. It's important to compete in a world that runs online or virtually more than offline.
To stand out in the real estate market, it has become very important to offer 3D virtual tours because the number of listings makes it hard to stand out and do business.
This article offers step-by-step instructions on how to make 3D real estate tours and the most helpful tools you can use to do so.
How Can You Make Virtual Tours for Your Real Estate Business?
Virtual tours are a great way to showcase your property online and highlight the best features of your property. Knowing how to craft virtual tours for your real estate business is a crucial step in moving ahead toward success in the real estate property business, especially after the world has embraced online methods of business and other activities.
here's how you can make your virtual tours for real estate:
Choosing the Right Equipment and Software
The very first step in making high-quality virtual tours is to make sure you have the right equipment and tools, such as a camera capable of good-quality 360-degree pictures. A standalone 360-degree camera can help you solve the issue if you do not have the first equipment you need for your project.
Cameras like standalone 360-degree cameras have multiple wide-angle lenses, which help capture 360-degree circular views with a single shot without having to take different shots for different angles and views. This allows easy and fast creation of virtual tours. The cost for such cameras typically ranges from $250 to $500 and is a really crucial and smart investment if you manage multiple units, saving your time and giving you very helpful virtual tours, Which you can create in Around 20 minutes for an entire house.
It's possible to take pictures with your smartphone; this is the cost-effective option for landlords with smaller portfolios who want to attract potential clients before showing the house or property.
The software you're going to use is another decision you have to make in order to create your desired virtual tours. There are several tools available, which are cost-effective as well which we will discuss later in this article.
The most important things to learn now are the process through which you can make your virtual tours and the software that you can use to organize your images into a 3D tour.
The Pictures Should Be Taken With Good Lighting and Camera Placement
Now that you know what camera and equipment to use for your virtual tour project, you're ready to take pictures. The best way to take pictures is in the order that you move through the house or property naturally.
Lighting plays a very crucial role in how your virtual tours turn out and how finished and better they look. Turn the lights on and open all the blinds. If necessary, use the additional lighting and equipment. You have to place the camera in a way that captures all the angles and views properly.
There are cameras and software that use bracketing, which takes pictures With different exposure levels and layers them to give the best possible outcome. Placing the camera at about eye level in each room can be very helpful, as it's above the countertop and furniture, which can disrupt the quality of images. After placing the camera, you can leave the room and use your smartphone app to take pictures so you're not a part of the shot.
Transferring the Pictures to a Hosting Platform
After clicking the pictures and selecting the best ones, you have to transfer them to a hosting system to create your virtual tour and post it.
Some apps complete this process automatically without you having to intervene. If your app doesn't do so, you can try the suggestions on hosting platforms in the tools section at the end of this article.
Creating the Virtual Tour Within the Editing Program
You can take your images and use them to create a complete tour from entry to exit. There is software that will do it without you having to manually do it as you click the pictures. Meanwhile, other software creates a kind of live movie or a slideshow of the pictures as you take them; that happens automatically as well.
You don't have to create the virtual tours on your own by stitching the images together manually. You can do so if you think that's better than letting software handle it and if you're confident and able to do so. Tools like Adobe Lightroom and Photoshop will help you if you prefer this method.
Uploading and Marketing Your Virtual Tour on Multiple Platforms
Now that you have created your virtual tour, you just have to upload it on multiple platforms you use and market your property and rental units.
When marketing your property, it's a better option to use multiple rental platforms. As a real estate property manager or owner, you probably already know this, but here we are trying to give you insight into everything in detail that could be useful for your business. Uploading on Zillow, apartments.com, and Craigslist would promise more potential renters and profit than only posting on one platform.
Some of the Best Apps for Virtual Tours
Like property management tools, 3D virtual tour apps make it possible to upload clear, real, realistic-looking tours of your property.
Here are some of the best apps for crafting your virtual tours:
Aesteroom
Aesteroom is one of the most highly used apps in virtual 3D real estate business, which helps in creating High-quality real estate tours with simplicity.
Aesteroom allows you to create the best 3D virtual tours with your smartphone and the company's 3D tool kit. You just need to take pictures, which only take a few minutes, and they get uploaded to the Aesteroom servers.
The company:
- Enhance the images.
- Use them to create an interactive 3D tour with dollhouse views.
- Create a floor plan with accurate dimensions.
- Generate high-quality 2D standstills.
Matterport
Matterport offers an impressive array of features and powerful 3D tools. Matterport allows you to capture the images in many different ways that you need. You can use your smartphone to book capture services from a Matterport professional. You can get high quality pictures the way you prefer.
Cloudpano
Cloudpano is widely respected for its 360 virtual tour software that's used by brands like Toyota and Keller Williams. You can take pictures either directly through the Cloudpano app or use any 360-degree camera and upload them to the app. You can use whichever you prefer; this gives you flexible options that some other platforms don't offer.
Why Do You Need 3D Virtual Tours for Real Estate?
Let's face it - photos can be deceiving. We've all had that experience of walking into a property and thinking, "This looked way bigger in the pictures!" This is where real estate 3D animation service truly shines.
The real estate business can benefit from 3D virtual tours, as they offer several benefits for real estate listings that are hard to achieve through other means. Some of the advantages real estate agents and professionals can get from 3D virtual tours are:
Stand Out From the Crowd
3D virtual tours are a great option to stand out from the crowd And make a significant difference in your business strategy. In order to cut through the noise and get noticed by customers in big markets, 3D virtual tours are still significantly rare.
Showcase Your Properties' Best Features Effectively
Showcasing your best features is really tough. Highlighting what makes your property stand out from the other properties in the market is very crucial, and 3D virtual tours allow you to easily show that to the tenants and buyers without any hassle. They can see the property from every angle they want, and this gives you an outstanding opportunity to beat the competition and succeed in the real estate property business.
Gain More Potential Tenants and Buyers
There's been a significant increase in moving prices due to COVID. People now want to buy property without seeing it. 3D virtual tours come in handy to make your property stand out, and it's easier for tenants to choose your property through in-depth 3D virtual tours. 3D virtual tours provide the opportunity for the tenants to choose a specific property without even visiting it in person, thus giving you more engagement.
Increase Website Traffic
Virtual 3D property tours are very powerful tools for driving more website traffic. You can use 3D property tours to increase the engagement of your website just by posting your unit to some platform like Zillow or Craigslist and then Directing people to your website for a virtual 3D tour.
Conclusion
Before starting your virtual tours project, you can do your research about different tools and apps to learn more in-depth about them. This article provides an overall insight into 3d virtual tour making, but you're free to do more research and learn what best suits your business and use it to enhance your real estate tour quality.
