Like every business, real estate agents also have to focus on marketing. They have to bring new customers to their properties by enhancing their reach. Real estate agents have understood that video marketing is the best way to boost their business in recent years. According to statistics, a real estate listing with a video will receive around 400% more responses than a listing without a video.
Around 36% of homebuyers use videos as their search method. Real estate agents can make informational and catchy videos to grow their businesses. It is not rocket science to include video in your marketing strategy. Read on to learn tips for video marketing in real estate.
Understand the types of real estate videos
Before you start making real estate videos, you should know about the different videos used in the industry. Real estate agents should make a video based on the interests of their target audience. If your target audience loves a house tour, make a video that shows all areas of the house on sale. Let us know about the types of videos realtors can make to boost their business.
Listing video
Most realtors around the globe use listing videos. Showing off your properties on sale via video is the best way to catch customers' attention. You need not limit yourself to just images and slideshows to showcase your properties. You can seamlessly embed different property images in your listing videos for a better viewing experience. Real estate customers prefer realtors that share videos as it seems authentic to them.
Testimonial video
As a realtor, you must have worked with many buyers or sellers in the past. Get in touch with some of your past customers and convince them to interview. Real estate customers know that you will always speak highly of your properties on sale. However, there is a more significant impact when they listen to another customer. They can relate to someone who has been in their situation of searching for their dream house.
Live-stream video
Many real estate customers prefer watching live-stream videos on social media sites. As a realtor, you can interact with your customers through live-stream videos. Customers prefer realtors that stay in touch via live-stream videos. You can conduct a Q&A session during your live stream for your prospective customers. You can talk about the dimensions, price, surroundings, and future value of a property. Not to forget, it takes minimal effort to go live on any social media platform, but the impact is far more significant.
Explainer videos
You can explain the pros of buying a property in an explainer video. When making a real estate video, try to be informational rather than promotional. Customers can quickly identify when a realtor is being sales-centric. It would help build a strong connection with your real estate customers for better results. In explainer videos, you can also talk about your journey as a realtor or the growth of your real estate company. Real estate marketing can provide better results when you win customer trust.
Neighbourhood video
Real estate customers want to see the neighborhood/surroundings before buying a new property. You can save your customers from a physical visit by sharing locality videos. You can provide a video tour around the house showing the surroundings and community. If you want to spice things up, you can use drone shots in your video to give a glimpse of the surroundings to viewers. Many realtors are using the latest technologies to boost sales. For example, you can make 3D videos to provide a surreal experience to real estate customers.
Event videos
If you attend a real estate webinar/conference, you can share a video with your customers. Customers find videos where experienced realtors discuss properties and the real estate future valuable. Real estate events can capture the attention of your target audience.
These were some ideas for making an engaging real estate video. There are many other real estate videos like thought leadership videos, office culture videos, themed videos, market update videos, whiteboard videos, and client process videos. You can choose the real estate video types most preferred by your target audience.
Tips for real estate video marketing
Some tips to get the best out of real estate marketing are as follows:
Rely on an editor
Many realtors know nothing about creating a video. To make real estate videos, they hire video editing professionals. Well, you do not have to rely on someone else for making real estate videos. With a video editor online platform, you can easily make real estate videos. Even if you are a novice in video-making, easy options on a video editor online platform will help you learn with time. You can rely on pre-existing video templates to make a real estate video quickly and easily. If you are still learning the ropes of video-making, choose a free video editor with an intuitive UI to simplify your task.
Optimise the length of real estate videos
Usually, realtors choose social media sites for sharing their videos. Social media users prefer shorter content forms and may not like lengthy videos. It would help to make short videos that get to the point quickly. Your video's length can change depending on the social media platform that you plan to use. For example, if you create a real estate video for an Instagram reel, keep its length between 15 to 30 seconds. If you share a real estate video on Facebook, you can keep its duration between 1-2 minutes.
Focus on SEO
Your videos should reach the maximum audience to boost sales. Video marketing is closely linked with SEO strategies. If you are sharing videos on your website, ensure that they are search engine optimized to achieve better ranking in the SERP.
Conclusion
Many realtors are leveraging the power of video marketing. You, too, can use a video editor online platform to create real estate video content. Start making noticeable real estate videos in 2025!
